Can potential customers easily find you when they search the web? It is essential that your company be highly “visible” to search engines like Google, Yahoo and Bing. Appearing at top positions in search engine rankings can exponentially increase traffic to your website and lead to more prospective customers. The phrase “Content is king” has never been more true than in the digital space. Search engines want to achieve the most relevant organic results possible. You want your company to show up in as many places as possible. The only way that both parties achieve optimal results is through providing and matching searches with the best content possible. Using Black Hat quick fix solutions will potentially get your site blacklisted from Google searches. Hence, we only recommend White Hat tactics for long term SEO success. We also understand that Search Engine Optimization (SEO) can’t be handled with a cookie-cutter approach. Every website requires different tactics, so we develop a customized strategy for each client. Then, we monitor and manage that strategy on an ongoing basis.
An effective PPC campaign can have a huge impact on website traffic, leads, and even sales. And here’s the best news: Google AdWords and other paid search ad platforms can work for any size of company. Yours included. Utilizing a PPC campaign in an Internet marketing strategy guarantees site visibility within the search engines for targeted keywords. We’ll develop and manage a PPC advertising program to get you quantifiable results, creating effective text- and graphics-based ads that will boost your brand awareness and exponentially increase short-term traffic to your website.
Graphic design and illustration. This is where the rubber meets the road. Where we take an idea, just a story in our minds, and bring it to life.
The foundation of our creative. Effective advertising is more than just bullet points and factoids; it’s about telling stories. A good story will evoke emotion, excitement, and remain in our memories significantly longer than facts alone. Let us bring the story of your brand to life.
People will absorb and retain more information when they are exposed to it visually, rather than with words alone. This makes video the optimal method to convey a visual brand message. As a critical component in today’s marketing mix, think tank media & marketing provides experienced in-house video production capabilities. From 15 second web-based pre-roll ads to full-length 60 minute TV programming, our team is involved every step of the way. From script to screen, we live production.
While creative often garners the most emotional interest from clients, we believe that media planning and buying can be pretty “sexy” as well. Understanding that every medium has its purpose, our goal is to formulate the proper media mix for every campaign. Similar to the overall strategic plan, we work backward from the desired end result and use our knowledge of the media landscape to build the campaign most likely to deliver the desired outcome. Along the way, we track, measure, and test new ideas, while continuously reevaluating and pushing for ongoing improvements in results.
From establishing the ad budget to tracking proof of performance, Media Buying can be a tactical and analytical process. Yet, the art of the negotiation is still alive here. Helping our clients maximize their budgets through discounted rates, added value and premium placements are what we strive for with every campaign. We streamline the media buying process to eliminate waste, improve targeting, and place your ads in front of the right audience at the right time. The result is extensive cost savings and valuable consumer insights — all fueling better campaign results.
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
We streamline the media buying process to eliminate waste, improve targeting, and put your ads in front of the right audience, whether they be on desktop computers, iPhones, or tablets. Programmatic media includes banner advertising, online video, native advertising, mobile, and rich-media formats. The result is extensive cost savings and valuable consumer insights — all fueling better campaign results.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. … How to automate the process of nurturing your leads and turning prospects into customers.
Website management is a service involving the updating, analysing, promoting and developing of a website. Some website owners were of the impression that once you have a website designed and accessible on the internet that the job was finished.
Analytics & Research
The intangible feeling and opinion a consumer has towards your company. Every company has a brand image, though some are larger or more positive than others. Without proper guidance, many spiral into confusion or even worse, failure. At think tank media and marketing, we will guide your brand with: Brand Positioning & Foundation Brand Innovation developing a Brand Story and Narrative.
First and foremost, we are a strategic advertising agency. For us, everything begins with an idea and a strategy in mind. This is our game plan. From start to finish and working backward from the desired end result, a strategic plan will keep everything (and everybody) on track. No more guessing or “knee-jerk” marketing decisions.
From traditional to digital and social media, elevating your brand through organic awareness is our only focus. Our team will make you the most popular kid in class.
Earned media refers to publicity gained exposure through promotional efforts other than paid media advertising. Our team of seasoned experts are the people who seem to know "everyone" in the industry, which means we know how to get things done. Providing our clients the opportunity to further their brand through organic media content.